Digital Summit comes at a time when marketing in Bangladesh is rapidly evolving through generative AI, social commerce, automation, and changing consumer expectations. The 12th edition brings together marketers, agency leaders, advertisers, and digital creators to explore AI-assisted creativity, first-party data, influencer credibility, connected TV advertising, and the future of digital marketing. Guided by Bangladesh Brand Forum’s vision of inspiring the nation through stronger brands and smarter professionals, the summit aims to connect global thinking with local realities while shaping a more responsible, human-centered digital future for the industry.