Khandker Tahmidur Rahman Sakib
Khandker Tahmidur Rahman is a digital growth and performance marketing leader with experience spanning telecom, FMCG, fintech/MFS, and regional consumer markets. Currently serving as Director (Media) at Asiatic MCL, he has worked with leading brands including Robi, Airtel, Nagad, Marico, City Bank PLC and Ncell Nepal, contributing to strategic media transformation, customer acquisition, and scalable digital growth initiatives.
His core expertise lies in performance marketing, integrated media strategy, audience intelligence, attribution modeling, and ROI-focused business planning. Over the years, he has played active roles in developing data-driven growth frameworks and navigating complex digital ecosystems across multiple industries.
Beyond the Bangladesh market, he has been actively involved with the Nepal market through strategic engagements surrounding Ncell and regional digital initiatives, working closely alongside cross-border teams and agency stakeholders. He is also associated with DigitalIn, further strengthening his involvement within the evolving South Asian digital and marketing landscape.
In addition to his experience, he contributes to academic and professional discourse through journals, analytical writing, and thought leadership focused on digital transformation, consumer behavior, and emerging market dynamics. His approach combines practical execution with strategic and research-oriented thinking.
Recognized for his adaptability, leadership exposure, and ability to align business objectives with measurable outcomes, he brings experience that extends beyond conventional year-based profiling — shaped by high-impact projects, regional market exposure, and hands-on involvement in modern digital business transformation.