Raisa Tarannum Hashib
Raisa Tarannum Hashib is a data and growth-driven marketing professional with a strong foundation in brand strategy, digital transformation, and consumer insights. A law graduate who transitioned into marketing, she has built a diverse career across leading organizations in telecommunications, fintech, and data-driven marketing. Her work spans brand positioning, strategic storytelling, digital asset development, community marketing, business intelligence, and full-funnel growth strategy. She has played a key role in developing insight-led brand strategies, building digital community ecosystems, and integrating data intelligence with creative and media planning for both global and local brands. With experience across Bangladesh and Malaysia, Raisa has contributed to transforming conventional marketing approaches into more measurable, consumer-centric, and performance-oriented models. She is passionate about using data to unlock growth, shape meaningful brand narratives, and create brand experiences that resonate with people while delivering tangible business impact.