MD. ASHIF ZOARDAR
For the last 14+ years, I have been building brands, shaping conversations, and creating advertising that people don’t just watch, but feel, remember, and talk about. Since beginning my journey in June 2012, I have worked across FMCG, Banking, Building Material Division, Paints, Retail, Telecom, Energy, Consumer Electronics, and Lifestyle categories, crafting ideas rooted in culture, emotion, and everyday human behavior.
Throughout my career, I have led and contributed to impactful campaigns for some of Bangladesh’s most influential local and global brands including Nestlé, Berger Paints, Samsung, City Bank AMEX, Bashundhara Group, Anwar Group, BRAC, Olympic Industries, PRAN-RFL, OPPO, Haier, WALTON, AKIJ Venture, Grameen Danone, New Zealand Dairy, and many more. From large-scale mass communication to premium brand storytelling, my focus has always remained the same: creating work that leaves a lasting impression long after the campaign ends.
I believe powerful advertising begins with a simple human truth. That belief has helped me transform insights into emotionally engaging, culturally resonant, and commercially effective ideas across ATL, BTL, Digital, Film, Retail, and Brand Experience platforms. My work blends strategy with storytelling, wit with relatability, and creativity with business impact, turning brand communication into meaningful consumer connections.
Beyond advertising, my experience in direction, acting, anchoring, and audio-visual storytelling brings cinematic thinking, emotional rhythm, and performance-driven energy into every idea I create.
For me, great advertising is not just about visibility, it is about becoming part of people’s memory, language, emotion, and culture.