Joyanta Sen
Joyanta Sen is a marketing and communications professional with expertise in brand growth, market development, consumer engagement, and strategic service communication. He currently serves as General Manager at bKash Limited, where he leads communication for key strategic products and drives customer engagement across major financial service portfolios, including savings, loans, remittance, wallet funding, insurance, bill payment, payroll, disbursement, and NGO collections. His work spans national campaigns, service launches, content marketing, and cross-functional execution aimed at strengthening brand awareness and business growth. Prior to bKash, Joyanta contributed to corporate communication and brand development at IPDC Finance, where he played a key role in rebranding, activations, event management, PR coordination, digital marketing, and customer experience initiatives. With a foundation in advertising and a strong understanding of culturally resonant narratives, he brings a strategic, insight-led approach to building impactful brands.