BEST APP MARKETING
We use the Mobile Apps feature of Azure App Service to rapidly build engaging cross-platforms and native apps for iOS, Android, Windows, or Mac; store app data in the cloud or onpremises; or add your custom back-end logic.
BEST DIGITAL CAMPAIGN FOR SUSTAINABILITY
This category celebrates digital influential campaigns that champion sustainability and inspire positive change for a better future through digital engagement. These nominating campaigns should embody the principles of environmental stewardship, social responsibility, and innovative solutions that address pressing sustainability challenges. By recognizing and highlighting their efforts, this category encourages and motivates others to contribute to a more sustainable and resilient world. The campaign’s effectiveness must be demonstrated by meeting the campaign’s Key Performance Indicators (KPIs).
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BEST DIGITAL PERFORMANCE MARKETING
The category recognizes and celebrates outstanding achievements in performance marketing in the digital space focusing on campaigns that demonstrate exceptional effectiveness in driving desired actions, such as conversions, lead generation, or sales, by leveraging data-driven strategies and techniques. Campaigns that have optimized and maximized returns on investment through various digital channels.
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BEST UGC
This category recognizes outstanding marketing efforts that cleverly use content made by people to craft an exciting and captivating brand story. These campaigns are distinguished by their ability to stand out to harness the creativity and authenticity of their followers, promoting a deep sense of togetherness and bonding through their user-generated content.
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BEST USE OF FACEBOOK
Digital campaign that was strategically and creatively designed and executed mainly on Facebook or using FB tools to attain the brand objectives by engaging the TG uniquely, effectively, and efficiently.
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BEST USE OF MOBILE
This category celebrates campaigns that push boundaries in mobile media using innovative techniques, technologies, and strategic objectives. It primarily focuses on innovative campaigns developed for digital platforms, rewarding industry creatives for crafting mobile-friendly content. Evaluation criteria include mobile-first guidelines, such as aspect ratio, brand placement, content length, and brand integration within the campaign. Recognizing outstanding content that captures the target audience effectively, raises brand awareness, and drives engagement, sales, and leads.
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BEST USE OF TIKTOK
Digital campaign that demonstrated the use of TikTok to promote a brand, product, or service. It can include different tactics, influencer marketing, TikTok advertising, and creating engaging content. Submission will also be evaluated on how creatively and effectively it engaged with the target audience.
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BEST USE OF YOUTUBE
The most effective, creative, or innovative use of YouTube or tools of YouTube which also drove exceptional campaign results. The campaign KPIs must be aligned with the campaign objectives such as efficiency, engagements, or brand impacts (ad recall /brand recall /favorability /consideration /purchase intent).
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BEST CONTENT MARKETING
A digital-first campaign that has grabbed customer attention, and generated positive customer action by distributing valuable, relevant, and consistent content of the brand(s) in different digital media.
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BEST DIGITAL EXPERIENCE MARKETING
The category acknowledges campaigns best utilizing the use of mobile, PC, laptop, digital devices, etc. to create brand immersion/interactions or online components. This includes events, interactive kiosks, information technology in the digital ecosystem, and other environmental marketing that prompts customers to interact with the web.
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BEST DIGITAL MARKETING IN E-COMMERCE
Digital campaign developed for e-commerce platforms, that have used creative digital strategies to convert their traffic into consumers and ultimately achieved results in terms of their organizational goal. The campaign objective should be in alignment with digital works & time period.
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BEST USE OF DATA & ANALYTICS
Digital campaigns that have excelled in their performance with the use of data & and analytics to attain the set campaign objectives/KPIs. The campaign can be executed on single or multiple platforms.
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BEST USE OF INFLUENCER
Digital campaigns that have innovatively/creatively leveraged an influencer(s) to connect the brand with its target customers through digital platforms.
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BEST USE OF PR IN DIGITAL PLATFORM
This category will recognize how effectively a campaign has been planned to take advantage of the digital-first PR opportunities as an integral part of the campaign idea on digital media.
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BEST USE OF UNDER 10 SECONDS VIDEO
Best short-form video(s) by a brand or organization on a digital platform that engages consumers with the brand's product or service most effectively and creatively, while keeping the user behavior of the platform in mind. Videos must be less than 10 seconds in length to convey the campaign message creatively and uniquely.
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BEST VIDEO
A video content (more than 10 seconds in length) that has generated a positive response in digital media and has added value to the campaign's KPI success over time is eligible in this category.
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BEST DIGITAL CAMPAIGN BY NEW AGENCY
Agencies operating for less than three years are eligible to submit campaigns in this category. The submissions must consist of strategy, planning, and insights, that enable a brand to reach consumers through digital media platforms effectively.
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Best Digital Marketing for OTT Platform
This category honors the most exceptional digital marketing endeavors within the OTT space, highlighting campaigns and strategies that adeptly harness the power of digital channels to entice, retain, and promote the platform, with a keen focus on innovation, effectiveness, and artistic ingenuity. To validate the effectiveness of the marketing campaigns it should include measurable results, such as increased subscriber numbers, revenue growth, improved brand recognition, and demonstrated user engagement and retention.
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BEST INTEGRATED DIGITAL CAMPAIGN
A digital-first Integrated Digital Campaign that uses 3 or more digital platforms creatively to market their product/service or build communication with the brand and the audience. The robust entries showcase the unified interaction of the campaign elements on strategy, innovation/creativity, execution, and results. The campaign results must directly relate to the KPI set by the brand/organization.
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BEST USE OF DISPLAY
Display ad campaign that uses cross-platform opportunities, engagement, and retargeting to reach business objectives such as awareness, consideration, and conversion. The generated metrics should be aligned with the campaign's KPI.
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BEST USE OF INSTAGRAM
Digital campaign that was strategically and creatively designed and executed using Instagram and Instagram tools as the core platform. The campaign will mainly be evaluated based on how effectively and uniquely Instagram as a platform and related features were leveraged.
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BEST USE OF SEARCH
The campaign leveraged users’ search intent to achieve any/all of the business goals such as Driving Awareness/Consideration/Conversions by showcasing the overall search strategy, and how they used the power of Machine Learning/Automation/AI to be more relevant to user intents and drive performance for their campaign aligned with the business goals.
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BEST USE OF USER COMMUNITY PLATFORM/ NEW PLATFORMS/ OWN PLATFORMS
Digital campaign that was successful in creating and utilizing their user community group as community ambassadors in new platforms like WhatsApp, Shorts, etc., or created their own platform to drive brand engagement in digital platforms.
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TITANIUM
This award will celebrate game-changing creativity in the digital space focusing on Digital first campaigns. Creative thinking changes how businesses/ Brands/ Organizations organize themselves, how people work, and how uniquely customers are engaged with them. This category is medium neutral which means whatever the medium is as long as the creativity is game-changing in digital space, and has a digital-first approach it will be eligible for this category.
Explore LandingThe Digital Marketing Award 2024 (hereafter referred to as DMA2024) recognizes the best work by organizations and agencies in Bangladesh’s expanding digital sector.
1. ELIGIBILITY
- Campaigns submitted for the Digital Marketing Award (DMA) 2024 should be active in the digital platforms from November 1st, 2023, to October 31st, 2024.
- Work entered in the previous year cannot be re-entered unless a significantly different version of the campaign is newly created.
- In exceptional circumstances, work (Nominations) that could not be submitted in the previous edition due to the timeline and incomplete results (of 2023) can be submitted in DMA 2024.
- DMA 2024 assumes all entries are original and the agency/organization that owns the work has permission from the client, or they can submit the work with all rights granted.
- A No Objection Certificate (NOC) letter from the Client/Marketing Head/Brand Head certifying that the submission is original and approved work should be submitted.
- Clients and agencies cannot nominate the same campaign in the same category (if it happens, the agency’s submission will be considered). Still, they may nominate the same campaign in different categories.
- DMA 2024 NOMINATION KIT is available online and the work must only be submitted online with all the relevant details requested. The entire process will be paperless and automated.
- To protect the integrity of the judging, please provide the name of the agency/organization only when asked for. Mention of the submitting agencies’ logo and name in the case of AV, Case Board will be grounds for disqualification.
- The submitted nomination(s) will be accepted upon the confirmation of payments.
2. RULES
- For campaigns involving multiple agencies, credit must be given to all relevant agencies, including creative, media, digital, BTL, etc. The co-lead agency must be designated at the time of entry, and you may not add or remove a second lead agency after the entry period.
- Each entry/campaign can be nominated in more than one category. In this case, the same campaign in a different category will be treated as an additional entry and charged accordingly.
- For in-house work submissions, please list your company as both the Lead Agency and Client in the Submission Portal, Nomination Form, and PPT.
- Organizations who are submitting their campaign please mention your Company name first and then the Agency name in the Lead Agency of the Submission Portal, Nomination Form, and PPT to avoid any confusion.
- Case AV is mandatory as it helps the jury better understand and evaluate the campaign. Case AV should be different for each category as one AV may not serve all. It can be submitted both in Bengali and English.
- For campaigns that are no longer active on the offline/online platforms, screenshots must be highlighted in the entry form.
- The results shared in the story must match the screenshot of the insight provided in quantitative/qualitative terms.
- For mobile campaigns and apps that need to be viewed on devices like Tabs/ Mobile Phone etc., the application/app must be accessible from all devices.
- Please carefully check and re-check the name of the campaign, category, story, and the creatives that have been entered. Once the form has been submitted or presented to the judges, modifications cannot be made, (the information provided during submission and confirmation by the DMA Team will appear on the crest, winner post, or any other platform where the winners’ details will be reflected).
- Once submitted, an entry cannot be withdrawn, and no refund will be provided.
- Please submit your entries no later than the deadline of December 29, 2024 (Sunday).
- Judges’ decisions regarding scoring/disqualification/qualification/reclassification are all and applicable to all entrants.
3. GUIDELINES FOR NOMINATION & SUBMISSION
- All entries for DMA 2024 must be submitted through the Online Platform (https://digitalmarketingaward.net/).
- Organizations/Agencies must fill in all the necessary fields in the mentioned form with adequate information.
- Please attach all the necessary content materials on Google Drive and share the link online. Also, make sure to change the settings to “Public/Anyone with the link” when submitting through Google Drive.
- All the submissions should have a single link following a folder named by the campaign title with nine sub-folders (**Nomination Form, *PPT, *NOC, Campaign AV, *Case AV, *Case Board, Creatives, *Insights (Proof of the result), *Logo – Agency & Brand). The Google Drive link should be accessible till the 28th of February 2025 for the DMA team. ** These signs show the mandatory field.
- The entry description must not exceed 500 words (refer to the form for the questions). A very long description can make it difficult for the judges to consider. A crisp and on-point write-up would be sufficient to take this ahead. The sentence structure must be in the third person to keep the description neutral.
4. REQUIREMENTS
- A PowerPoint Presentation based on a given template with a maximum of 17 slides (download the PPT template from the site).
- Supporting Images of the campaign (Maximum 5 High-Resolution Images in .png or .jpeg format with a maximum size of 15 MB (size: H: 3” X W: 7”). If the campaign doesn’t contain any images, share a screenshot of the best scene from the campaign using the brand logo.
- Case AV of the Specific Campaign (based on the context of submission & category but at most 2 minutes with a maximum size of 100 MB).
- Campaign AV (brand/product/service-based Audio Visuals). High-resolution audio-visual and digital content in .avi, .wmv, .mp4 format.
- A scanned copy of the NOC must be shared with the proper seal and signature of the client. No e-signature or mail conversation as proof of the NOC is accepted. Use only the content written in the NOC, agencies are allowed to use the client’s letterhead.
- A Case Board is mandatory for all categories. Check the sample.
- The results mentioned should have definite proof (screenshots of paid and organic reach, impressions, clicks, etc.). Check the sample.
- Provide an Ai/PNG logo of the brand and agency for the submitted campaign(s).
5. IMPORTANT POINTS
- PDF of the nomination form will not be accepted.
- Do not convert the PPT into PDF.
- Do not share YouTube, FB, Instagram, or TikTok campaign audiovisual/ picture links with us. DMA 2024 only accepts downloaded audio-visual images shared by the entrants.
- Please share the original campaign links. For instance, if the entry is website-based, the site address must be shared in the presentation.
- The duration of Case AV exceeding 2 minutes will lead to disqualification.
- If any entry is found to be plagiarized, it will be disqualified.
- The submission of the entry authorizes the DMA organizer to use (with due credits) a part of the text, images, and audio/video clips from the entry to use in print, TV, internet, or any other digital platform to promote or report the Awards.
- Maintaining the above-mentioned guidelines, kindly note that the drive link submission should be completed within the submission deadline mentioned. Incomplete folders will be considered as the final submission within the given timeline.
6. DEADLINE & FEES
| SUBMISSION DEADLINE | |
|---|---|
|
Call for Entry |
December 02, 2024 |
|
Nomination Deadline |
December 29, 2024 |
|
Entry Fees |
14,000 BDT |
|
* Taxes as applicable |
|
7. PAYMENT RELATED INSTRUCTIONS
- The payment can be made through A/P Cheque/ Cash/ Credit/Debit Card/ Pay Order/ Mobile Financial Services (bKash/Nagad)/ BEFTN/ RTGS payment mode. The payment for DMA 2024 should be referred to in the name of “Brandzeal” Bank Details:
| Field | Value |
| A/C Name | Brandzeal |
| A/C Number | 01-3117359-01 |
| Swift Code | SCBLBDDX |
| Routing No | 215 261726 |
| Bank Name | Standard Chartered Bank |
| Branch Name | Gulshan-1 |
| Bank Address | 67 Gulshan Avenue, Gulshan, Dhaka- 1212, Bangladesh |
- Cheque should be sent in favor of ‘Brandzeal’ and must reach our Gulshan office at Apt-9/A (Level 9), House No – 30 CWN(A), Road No – 42/43, Gulshan-2, Dhaka-1212, Mobile: +880 1671-798914 by the last date of acceptance of entries. Please address the envelope containing the cheque(s) to Mr. Pulok Das and mention ‘DMA 2024 ENTRY FEE’. On the envelope.
- No refunds will be made, once payment is submitted in case of any disqualification(s).
- The forms can be submitted online 24×7, before the mentioned deadline.
- Upon payment completion, one must send (email) the scanned copy of the Cheque/BEFTN/Pay Order /Receipt along with the total number of entries to nomination@digitalmarketingaward.net
ESSENTIAL FORMAT GUIDELINES
CASE BOARD
- The campaign summary that is to be included in the Case Board shouldn’t entirely replicate the Campaign Story, it should be a concise version of the campaign narration.
- Including any logos or names of the submitting agencies in the Case Board will result in disqualification.
SPECIFICATION
JPG
7063 x 5008 pixels
Size: 5 - 15MB
DIGITAL PROOF
The context of a campaign refers to evidence or documentation that demonstrates the performance of the campaign. This proof typically includes data and analytics related to the key performance indicators (KPIs) such as website traffic, click-through rates, conversion rates, engagement metrics, return on investment (ROI), and other relevant metrics.
In case of any confusion regarding any category/details of the DMA 2024, please contact the organizer.
CONTACT: +880 1620 292 898, +880 1953 991 665, +880 1925 969 444
EMAIL: nomination@digitalmarketingaward.net
The Digital Marketing Award (DMA) – Campaigns submitted should be active in the traditional & digital platforms from November 1st, 2023, to October 31st, 2024.
If you’re not sure whether your work is eligible, get in touch.
We are available to talk you through the process and give you further advice about any specific queries, including help with category selection. Contact us at nomination@digitalmarketingaward.net
The Supporting Material Guidelines can be found in Entry Kit.
No. All media included in your entry must be the final version at the point that you complete and checkout your entry. No replacement or additional media can be accepted after an entry has been finalized and received by the DMA team without exception.
We accept Credit Card and Bank Transfer Payments.
The payment can be made through A/P Cheque/ Cash/ Credit/Debit Card/ Pay Order/ Mobile Financial Services. (bKash/Nagad)/ BEFTN/ RTGS payment mode. The payment for DMA 2024 should be referred to the name “Brandzeal.”
The entry fee is charged per individual entry, i.e. one piece of work entered in a single category.
After submission, each entry is reviewed by DMA team before it is presented to the Jury.
Please make sure that the Entry Contact is ready to be contacted by our team if we have any need for clarification about your entry.
Winners are announced at the Awards Gala and will appear online.