Ariful Bashar
Ariful Bashar, with 13 years of experience in the advertising industry, has witnessed the evolution of digital and integrated marketing in Bangladesh from a secondary consideration to an essential strategy. In the early days, only the bold and visionary embraced the digital frontier, and Bashar was among them. Over the years, he has successfully guided major brands like Coca-Cola and Grameenphone into the digital age, transforming challenges into opportunities and turning obstacles into success stories.
He played a pivotal role in launching GREY Data Science and GREY Moment Marketing in Bangladesh, leveraging data-driven insights and real-time marketing to drive impactful results. His expertise lies in blending creativity with analytical precision to create compelling marketing strategies that resonate with audiences.
Beyond his professional endeavors, Bashar enjoys video gaming and cherishes spending quality time with his daughters. With a unique combination of creativity, data-driven insight, and an innovative mindset, he is set to contribute his expertise as a jury member for the Digital Marketing Award 2025.