Fahmida Shams
Fahmida Shams brings over 12 years of experience in the marketing industry. She began her career at Strategreek in 2016, which later merged with Madly to form X-Integrated Marketing Agency. Since then, Fahmida has advanced from a Specialist to a Group Account Manager at X, working with some of the most renowned brands in the market, including bKash, Robi, Airtel, GP, Samsung, Citibank, and Buy Here Now, among others.
In her current role, Fahmida not only manages client relationships but also leads two separate teams: the query management team and the data annotation team, comprising around 40 people. These teams are responsible for customer query management, data analysis, sentiment analysis, data annotation, and converting insights into knowledge for brand awareness and promotion. Under her leadership, her query management team achieved the prestigious title of “Socially Devoted” brand in the world for Robi in two consecutive quarters of 2020, as awarded by the globally recognized online analytics organization, Socialbakers.
Before joining X, Fahmida worked in the Strategic, Planning, and Insight team at FDL-Samsung and spent three years at D.H. Euro Hi-Tech Company Ltd. Fahmida views working in an agency environment as an incredible opportunity to learn, evolve, and succeed, as it fosters a culture where passion, creativity, and results-driven strategies come together to bring client visions to life.