Maliyat Samad
I’m Maliyat Samad Liana, a seasoned creative advertising professional with over 13 years of experience in developing strategic brand communications and delivering integrated 360-degree marketing solutions. My journey began with activation and consumer insight gathering, which gradually evolved into extensive experience across digital and above-the-line (ATL) communication.
Currently serving as a Group Account Director, I bring a deep understanding of brand strategy, consumer behavior, and integrated campaign development. I am passionate about blending creativity with authentic insights to create meaningful and impactful results for the brands I work with. My diverse experience across multiple facets of the advertising industry has enabled me to adapt, innovate, and thrive within an ever-evolving communications landscape, consistently driving campaigns that connect with audiences and create lasting value.