Mashfique Khalid
Mashfique is an advertising & digital media specialist with 12+ years of experience in the advertising industry of the ASEAN region. His primary areas of focus are strategy development and planning, creative advertising, storytelling and brand building. With excellent history of winning accounts, Mashfique is known for his strong grasp in brand strategy coupled with innovative never-seen-before creative campaign ideas.
Hailing from the most aspired business school in Bangladesh – Institute of Business Administration, University of Dhaka – Mashfique graduated with a major in Marketing. He is currently in his postgraduate journey at Harvard University in Digital Media Design.
Mashfique is a founder of LIE TO EYE, an experimental creative agency in 2016. He made his mark in the advertising scenes of Bangladesh leading some exceptional award winning campaigns from LTE. He has worked with big names like Unilever, Grameenphone, British American Tobacco, Abul Khair Group, BEXIMCO, Apex, Xiaomi, Nestle, Optimum Nutrition and many more. Mashfique has led campaigns which won numerous local and international awards. He also won the Young Lions title in 2018 and 2015.