Ruhul Ahmed Protik
Ruhul Ahmed Protik, with nearly a decade of experience in the advertising industry, is an accomplished Account Director at FCB Bitopi, one of Bangladesh’s leading creative agencies. He believes the biggest challenge in advertising is that people don’t want to see an ad—”they see what interests them, and sometimes that happens to be an ad.” This belief fuels his mission to create advertisements that don’t feel like ads but instead foster mass intimacy and genuine connections with the audience.
From the very start of his career, Ruhul Ahmed Protik discovered his passion for promoting brands he truly loves. He instinctively evaluates every business, advertisement, campaign, and event he encounters, always seeking ways to enhance their marketing strategies. For him, success in advertising is shaped not just by strategy but by mindset and personal authenticity.
Ruhul Ahmed Protik has worked at top agencies, including ADCOMM, X, and TBWA\Benchmark, managing a diverse portfolio of clients ranging from INGOs and local conglomerates to multinational corporations. His strategic insight and dedication are evident in his extensive work with Robi Axiata Limited—from launching the Robi x Airtel merger and 4.5G campaign to redefining the brand’s positioning and executing high-impact campaigns with the national cricket team.
He also played a pivotal role in launching PUMA in Bangladesh, growing the Buy Here Now (BHN) Experience, and orchestrating unique events that delivered unparalleled brand experiences. His expertise spans managing accounts for notable clients, including City Bank, Standard Chartered Bank, Etihad, Oman Airways, BRAC, Helen Keller International, the World Bank Group, embassies in Bangladesh, and top RMG manufacturers.