Synthia Binta Wali
Synthia Binta Wali is the Manager of Digital Planning & Strategy in the Digital Marketing department at bKash Limited, a position she has held since October 2022. Prior to this, she served as the Manager of Engagement & Growth at Toffee, Banglalink, where she played a pivotal role in launching the Toffee Creators’ Platform and spearheaded key initiatives such as Toffee Star Search and ToffeeCon.
With over five years of experience at Mindshare Bangladesh, Synthia held various roles, including Senior Media Manager, Digital, and Media Manager, Digital Marketing. During her tenure, she collaborated with prominent brands such as Grameenphone, GSK, Nokia, and Kellogg’s, contributing to their digital marketing strategies and growth.