Tarif Zaman
Tarif Zaman is a passionate brand strategist and communications expert, who focuses on doing what is meaningful—not just what is convenient. With over a decade of experience spanning events, activations, mainstream advertising, and sports marketing across APAC, he has honed a deep understanding of consumer behavior across diverse demographics.
Starting his journey in 2012 in events and activations, he transitioned to mainstream advertising in 2014, working with leading agencies such as Bitopi and Ogilvy. His portfolio includes collaborations with major telecom giants and niche luxury brands, bringing strategic insight and creative execution to every project.
He believes in the power of meaningful connections in today’s digital landscape and continuously seek opportunities to bridge the gap between brands and their audiences through relevant and engaging campaigns. His goal is to contribute to the growth of brands both locally and internationally by leveraging his expertise and passion for marketing and advertising.