Turas Ayman
All I wanted was a ticket to the world of creativity. A decade later, I’ve learned that creativity isn’t just flair – it’s the fuel that seeds transformation for brands & consumers alike, drives behavioural change, injects purpose into a simple product, has the power to reshape the brand to be more human-like, has the capability to combine true product benefits & emotions with the authentic micro-moments in the lives of the consumers. “Every creative moment is also a moment for commerce”- an opportunity to stitch the brand in the lives & hearts of the consumers. As the Group Creative & Strategy Director at Analyzen, I crafted stories & led campaigns that stirred millions—from Bangladesh’s first gamified Facebook Live to the most shared content in the country’s history. With 50+ global and local brands and 53+ awards from Bangladesh Brand Forum (in collaboration with Cannes Lions), I’ve built work that merges culture with commerce – where every insight sparks belief, and every brief builds a brand legacy.